10 Lessons Churches Should Learn from the Apple Store

Posted: October 2, 2012 by wjfkee in Uncategorized

10 Lessons Churches Should Learn from the Apple Store.

10 Lessons Churches Should Learn from the Apple Store

September 29, 2012 By  Leave a Comment

Apple Store

image credit: Flickr user ewddesign

What follows below is a post from Guy Kawasaki who was for many years a “chief evangelist” for all things Apple and who continues to write about excellence in design, marketing, innovation, and retail. In this piece he summarizes some key insights from a book about the phenomenal retail success of the Apple store. As I was reading Guy’s post, I couldn’t help but think about how many of these same insights might apply to the ways we think about church.

So I’ll place the whole of the original post below so that you can read Guy’s insights. But I’ll also comment (in italic) after each section, offering a “translation” intended to suggest how we might apply this to our congregational lives. They won’t always be a perfect fit – like any translation, there are always some things that get lost. Still, I found it a helpful exercise and hope you do, too. So please feel free to add your thoughts and suggestions in the comments and if you find the post helpful share it with others.

One brief note before getting started: some of us may be uncomfortable using the language of retail stores to describe the church, particularly if we start referring to those who come to church as customers. That’s a fair concern. Church is not one more place to exercise our habits for consumption, and worship isn’t meant to be just another shopping experience. At the same time, both retail stores and churches care about the people who walk in their doors and should give attention to the kind of experience they want those people to have. So noting that the two aren’t the same, we still might learn from one to help us do the other more faithfully.

10 Things You Can Learn From the Apple Storeby Guy Kawasaki.

My friend, Carmine Gallo, has written a book called The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week.


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